HOW TO USE RETARGETING ON SOCIAL MEDIA FOR HIGHER CONVERSIONS

Server-Side Tracking vs. Pixel Tracking - Which is Better?A variety of ecommerce companies are turning to server-side tracking as a way to improve their data collection processes. While it requires extra technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more reputable information

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con